Services
Automation when you can. Custom software when you have to.
Three kinds of systems, one engineer, and a plain answer about which one you actually need.
Book a strategy call01 · AI Automation
Turn repetitive business operations into connected workflows.
- GoHighLevel setup, pipelines, calendars, workflows and snapshots
- n8n and AI-powered workflow orchestration
- Lead qualification, enrichment and routing
- AI receptionists and appointment automation
GoHighLevel · n8n · OpenAI · Twilio · Make.com
Explore AI Automation02 · CRM Systems
A CRM that matches how your business actually sells.
- GoHighLevel sub-accounts, pipelines, calendars and snapshots
- Custom CRMs when an off-the-shelf platform won't fit
- Pipeline and stage design around your real sales process
- Lead nurture, follow-up tasks and due-date automation
GoHighLevel · n8n · Next.js · Laravel · REST APIs
Explore CRM Systems03 · Custom Software
Build the applications and integration layers that automation platforms cannot.
- Custom CRMs and SaaS applications
- React and Next.js web applications
- Node.js, Laravel and Java backends
- REST APIs and third-party integrations
TypeScript · React · Next.js · Node.js · Laravel
Explore Custom Software
The differentiator
When the platform hits its limits, I build the missing piece.
Stage 01
Lead enters
Forms / Ads / Calls / Website
Stage 02
AI & workflow orchestration
n8n / AI qualification / business rules
Stage 03
CRM & custom backend
GoHighLevel / APIs / Database
Stage 04
Action & follow-up
Routing / Booking / Notifications / Reporting
P01
Reliable by design
Retries, fallbacks and failure alerts where they matter. Systems degrade gracefully instead of breaking when a third party goes down.
P02
Built to evolve
Business rules live in configuration, apart from locked-down core processes, so they can change without rewriting the system.
P03
Maintainable
Documented triggers, inputs and failure points, understandable APIs and clear ownership. Someone else can change it six months from now.
Capabilities
Every layer of the system. One engineer.
L1Interface
Web apps, client portals and admin dashboards
React · Next.js · Tailwind
Engineering
L2Workflow & AI
n8n pipelines, AI qualification and routing, AI receptionists
n8n · OpenAI · Twilio · Make
Automation
L3CRM
GoHighLevel pipelines, calendars and snapshots, or a custom CRM when GHL won't fit
GoHighLevel · custom CRMs
AutomationEngineering
L4Integrations
Webhooks, REST APIs, payments and two-way data sync
Webhooks · REST · Stripe · PayMongo
AutomationEngineering
L5Backend & data
Business logic, auth and databases
Node.js · Laravel · Spring Boot · PostgreSQL
Engineering
L6Infrastructure
Deployment, CI/CD and production support
AWS · Vercel · Azure · VPS
Engineering
Process
Diagnose. Design. Build. Launch.
- 01
Diagnose
We walk through the workflow as it runs today: where time goes, where data is re-typed, where leads go cold.
- 02
Design
I propose the system: which parts the platform handles, which need code, and how failures get caught.
- 03
Build
Implementation in short, reviewable increments, tested against real data before anything goes live.
- 04
Launch
Go-live with documentation for every trigger, input and failure point, team training, and support if you want it.
Engagement
Project build
A defined system, scoped up front: an automation, a CRM build or an application, delivered and handed over with documentation.
Engagement
Ongoing support
Maintenance, monitoring and improvements after launch, for teams that would rather not run the system themselves.
FAQ
Questions, answered.
01Are you an agency?
No. I'm one engineer. You talk to the person designing and building your system, from the first call to the handover.
02Automation or custom software: which do I need?
Often both. I start with the platform you already pay for and only write code where it can't do the job. That keeps the system cheaper to run and easier to own.
03How do engagements usually start?
With a short call about the workflow that's slowing you down. From there I map the current process and propose a system before any build work starts.
04What time zone do you work in?
Philippine Time (UTC+8), which overlaps US mornings and AU/NZ business hours. I work remotely with clients worldwide.
05What happens after launch?
You get documentation for every trigger, input and failure point, and training for your team. I offer ongoing maintenance if you'd rather not run it yourselves.
Next step
Have a process that should be automated?
Tell me about the workflow that's slowing you down, the systems you need connected, or the application you want to build. We'll work out the right approach.